TIPS: 8 Tips to boost your event

by on August 23, 2010

We are always looking to see what is changing online and how we can improve Eventzi. We thought it would be cool to share some of our findings with you.

1. Be useful

People need a reason to buy. Why should they attend your event? As Y Combinator say “do something useful”. Usefulness never dies.

2. What do you stand for

Why should someone pick your event over another one? If you stand for something, you make it easier for people to choose you. Trying to attract everyone doesn’t work.

3. Be different

Being different will increase the value of your event. If you do things that nobody else cared to try, you have added more value.

4. The consumer decides

Your brand is what everyone else thinks it is. Its important to be involved in the public conversations about your event and engage consumers.

5. Expectations are high

If another event was outstanding, then that becomes the standard expectation for consumers. Its important to keep raising the bar.

6. Build trust

If you can build trust with consumers around your event, then they are likely to trust your brand. This is where powerful word of mouth kicks in and helps you and your event grow.

7. People are sharing and talking everywhere

Social sharing and networking is booming. We have introduced Facebook Connect to let event hosts share their event with their friends and fans. We advise our users to promote on Twitter and Facebook if they want to take advantage of the huge viral potential.

8. Involve your attendees

Involving your attendees with your event can build amazing engagement. Let them drive the direction of certain parts of the event, they are paying after all. If they are involved, you are adding more value to their experience.

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UPDATE: Bug fixes

by on June 29, 2010

Id like to update you on bug fixes in our beta 2.0 stage.

While we are in beta and you see the little blue “beta 2.0″ on our logo, we will be working to make the site super solid, while fixing any bugs that are in the site.

We have had several problems with the ticketing area of the site and will be re-building a few areas of the site from scratch to fix lots of bugs.

We have tried to fix certain areas but this has caused bugs to pop up elsewhere and making Eventzi do strange things at random times which isn’t good enough.

We are sorting this out and making sure Eventzi helps you to kick ass and be successful. We should have this update ready in around 3 weeks but it will be well worth it.

Thanks for your patience, if anyone has any problems, get in touch will me directly at scott@eventzi.com and il help out.

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TIPS: When tickets go on-sale

by on May 25, 2010

Refine your event

Tune your event as you go along. Send out new updates as it provides momentum. It shows you’ve got more up your sleeve. It also gives you something to talk about and for others to spread.

Once your ideas are out there you can start getting customer feedback and you’ll know which areas people are excited about and what people aren’t mentioning.

Once you get good at this, you will be delivering a far better event than you originally planned.

Watch other events

Keep an eye on your competitors, always know what they are doing. If they have an RSS feed, subscribe to it and use Google Reader www.google.com/reader to get the latest news delivered as soon as it was published so you’re always up to speed. Look at other events and see what cool things they are up to, you might learn some new tricks.

Stay flexible

Be open to change and taking new directions. The awesome part of an event is that the experience is unique to each attendee. You can tweak and change as you go along. Its quite possible that your original idea may not be your best one.

Posted via email from Eventzi Blog – Just The Ticket!

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HOW TO: Promote your event with Facebook

by on May 22, 2010

Facebook is like everyone’s online personal ID. More and more people want to do everything on Facebook and never have to leave.

Here are some stats on why Facebook is an important platform for promoting your event:

  • More than 400 million active users.
  • 50% of our active users log on to Facebook in any given day.
  • More than 35 million users update their status each day.
  • More than 60 million status updates posted each day.
  • More than 3 billion photos uploaded to the site each month.
  • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week.
  • More than 3.5 million events created each month.
  • More than 3 million active Pages on Facebook.
  • More than 1.5 million local businesses have active Pages on Facebook.

We recommend that you promote your event in as many places you can. At the very least, you give a potential attendee a way to find your event.

Get started by creating a Facebook Page at www.facebook.com/pages/create.php. Remember to add a link back to your event page in the space provided for the URL. You can then invite people to become fans of your event. If they become fans, you can build a really strong community there and get great feedback.

On Facebook you can ask friends who cant come to say they are attending. Its a bit cheeky but it doesn’t do anyone any harm to build some buzz for the event. The best people to target are the ones with large networks or who are in the ideal location e.g. Edinburgh.

Find out who is friends with people you would like to attend. If they say they are attending, all their friends can see your event, which is free promotion. This can have a huge word of mouth spreading impact and you can sell lots of tickets.

You can ask a few people who all share a lot of common friends to accept an invite at the same time. It will look like your event is HOT. If it looks like they could be missing out, or might not get a ticket, there’s a far greater chance they will come along. There must be a good reason for everyone to buy their tickets at the same time, just like when tickets go on sale for Beyonce.

Posted via email from Eventzi Blog – Just The Ticket!

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TIPS: Just get it done!

by on April 27, 2010

Your event is what your customers are going to experience and that’s what matters. Its about what your produce, not what it takes to get there. Too many people do stuff to make them feel busy. You will hear things like “I haven’t stopped all day” or “I’ve been working for 12 hours”, big deal, what’s important is what you deliver to attendees.

“Done” should become your new favourite word.

Posted via email from Eventzi Blog – Just The Ticket!

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HOW TO: Promote your event with Twitter

by on April 26, 2010

Twitter is an amazing promotional tool for events. The best events have dedicated Twitter pages, just for their event. Look at the “Le Web” conference Twitter page at twitter.com/leweb. The page is only about the event and topics surrounding it. You can do this for your event in five minutes. They chat to attendees and release news and updates about the conference.

To get started, follow people that are interested in what your event provides. If its comedy, follow people who are interested in comedy. This is the only way to get people to follow you back unless you’re a celebrity. Drop them a message saying hey and you’re on your way. Each person you follow is an instant, non intrusive advert to someone who may be interested in your event.

Post updates about your event as it gets closer, by announcing things like speakers, performers, teachers or topics and engage with other Twitter users on the subject. Make sure you’re promoting other people and sharing valuable information. People don’t like the “me, me, me” strategy. Nobody really minds someone who shares good content, even if some of it is their own. This is also a great way of increasing your visibility beyond your current network.

You can use Twitter Search on your profile page to find people who are talking about relevant event topics. For example, if your event is about online marketing, you can find other people, who are tweeting on the subject of online marketing, grab their attention, engage with them via replies (@username) or direct messages (DM) and they might end up following you.

Ask your friends on Twitter to send out tweets about your event. Recommendations from person to person are how events grow, especially online. People have always shared events they are going to with friends, now people are tweeting, emailing and updating their Facebook status, telling friends that they are going to events. Sharing can now be done using a mobile phone, which means promotions can now be done in real-time. Imagine its one hour into a club night and the nightclub is empty, then the nightclub sends out a promotional tweet, giving the first 100 people free entry, if word spreads, that could turn an empty club into a full house, especially if the nightclub tweet is retweeted to different people. This can be the best free promotion ever, especially as the tweet comes as a recommendation from a nightclub they follow on Twitter and want to hear from, then when the word is spread it becomes a recommendation from a friend to another friend.

Twitter is the secret weapon in making your next event more successful. When people tweet about your event, they highlight your future events. If people are tweeting that they’re having fun or they’re learning, your popularity can boom. If you haven’t sold out, encourage people to tell friends to come along and have fun. If they do, magic can happen. On Twitter, people are coming across new things all the time.

Once your event has finished keep the conversation going by chatting about the next event. Post links, share valuable information, get feedback and tweet about ideas you have. If you do this, you will build an audience of potential attendees who are waiting to get your tweets.

Posted via email from The Eventzi Blog

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