We are always looking to see what is changing online and how we can improve Eventzi. We thought it would be cool to share some of our findings with you.
1. Be useful
People need a reason to buy. Why should they attend your event? As Y Combinator say “do something useful”. Usefulness never dies.
2. What do you stand for
Why should someone pick your event over another one? If you stand for something, you make it easier for people to choose you. Trying to attract everyone doesn’t work.
3. Be different
Being different will increase the value of your event. If you do things that nobody else cared to try, you have added more value.
4. The consumer decides
Your brand is what everyone else thinks it is. Its important to be involved in the public conversations about your event and engage consumers.
5. Expectations are high
If another event was outstanding, then that becomes the standard expectation for consumers. Its important to keep raising the bar.
6. Build trust
If you can build trust with consumers around your event, then they are likely to trust your brand. This is where powerful word of mouth kicks in and helps you and your event grow.
7. People are sharing and talking everywhere
Social sharing and networking is booming. We have introduced Facebook Connect to let event hosts share their event with their friends and fans. We advise our users to promote on Twitter and Facebook if they want to take advantage of the huge viral potential.
8. Involve your attendees
Involving your attendees with your event can build amazing engagement. Let them drive the direction of certain parts of the event, they are paying after all. If they are involved, you are adding more value to their experience.
Id like to update you on bug fixes in our beta 2.0 stage.
While we are in beta and you see the little blue “beta 2.0″ on our logo, we will be working to make the site super solid, while fixing any bugs that are in the site.
We have had several problems with the ticketing area of the site and will be re-building a few areas of the site from scratch to fix lots of bugs.
We have tried to fix certain areas but this has caused bugs to pop up elsewhere and making Eventzi do strange things at random times which isn’t good enough.
We are sorting this out and making sure Eventzi helps you to kick ass and be successful. We should have this update ready in around 3 weeks but it will be well worth it.
Thanks for your patience, if anyone has any problems, get in touch will me directly at scott@eventzi.com and il help out.
Refine your event
Tune your event as you go along. Send out new updates as it provides momentum. It shows you’ve got more up your sleeve. It also gives you something to talk about and for others to spread.
Once your ideas are out there you can start getting customer feedback and you’ll know which areas people are excited about and what people aren’t mentioning.
Once you get good at this, you will be delivering a far better event than you originally planned.
Watch other events
Keep an eye on your competitors, always know what they are doing. If they have an RSS feed, subscribe to it and use Google Reader www.google.com/reader to get the latest news delivered as soon as it was published so you’re always up to speed. Look at other events and see what cool things they are up to, you might learn some new tricks.
Stay flexible
Be open to change and taking new directions. The awesome part of an event is that the experience is unique to each attendee. You can tweak and change as you go along. Its quite possible that your original idea may not be your best one.