Facebook is like everyone’s online personal ID. More and more people want to do everything on Facebook and never have to leave.
Here are some stats on why Facebook is an important platform for promoting your event:
- More than 400 million active users.
- 50% of our active users log on to Facebook in any given day.
- More than 35 million users update their status each day.
- More than 60 million status updates posted each day.
- More than 3 billion photos uploaded to the site each month.
- More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week.
- More than 3.5 million events created each month.
- More than 3 million active Pages on Facebook.
- More than 1.5 million local businesses have active Pages on Facebook.
We recommend that you promote your event in as many places you can. At the very least, you give a potential attendee a way to find your event.
Get started by creating a Facebook Page at www.facebook.com/pages/create.php. Remember to add a link back to your event page in the space provided for the URL. You can then invite people to become fans of your event. If they become fans, you can build a really strong community there and get great feedback.
On Facebook you can ask friends who cant come to say they are attending. Its a bit cheeky but it doesn’t do anyone any harm to build some buzz for the event. The best people to target are the ones with large networks or who are in the ideal location e.g. Edinburgh.
Find out who is friends with people you would like to attend. If they say they are attending, all their friends can see your event, which is free promotion. This can have a huge word of mouth spreading impact and you can sell lots of tickets.
You can ask a few people who all share a lot of common friends to accept an invite at the same time. It will look like your event is HOT. If it looks like they could be missing out, or might not get a ticket, there’s a far greater chance they will come along. There must be a good reason for everyone to buy their tickets at the same time, just like when tickets go on sale for Beyonce.