Refine your event
Tune your event as you go along. Send out new updates as it provides momentum. It shows you’ve got more up your sleeve. It also gives you something to talk about and for others to spread.
Once your ideas are out there you can start getting customer feedback and you’ll know which areas people are excited about and what people aren’t mentioning.
Once you get good at this, you will be delivering a far better event than you originally planned.
Watch other events
Keep an eye on your competitors, always know what they are doing. If they have an RSS feed, subscribe to it and use Google Reader www.google.com/reader to get the latest news delivered as soon as it was published so you’re always up to speed. Look at other events and see what cool things they are up to, you might learn some new tricks.
Stay flexible
Be open to change and taking new directions. The awesome part of an event is that the experience is unique to each attendee. You can tweak and change as you go along. Its quite possible that your original idea may not be your best one.
